The International Usability & User Experience Qualification Board (UXQB) is offical sponsor at this years BBA 2018 conference on 14./15.05.2018 in Nova Gorica (Slovenia). The motto of the conference is „Business Analyst as Voice of the Customer“. Thomas Geis will present a lecture on How to Find Hidden User Needs Systematically and Derive Valid User Requirements“. The lecture will give practical advice on systematic integration of the „voice of the user“ as part of Business Analysis in order to produce IT solutions with maximum user experience and therefore high acceptance by the intended users.


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